The Importance of Keywords in SEO

Keyword Research

Search Engine Optimization or SEO is the act of making your website visible to web crawlers of search engines so that the website becomes visible in search results.  SEO is very important for your website because this bring organic traffic to your site.  Of course, with increased traffic means the potential to increase sales, and that increased sales also means increased profit for you.  This is what makes SEO very important for every website owner.

When it comes to SEO, there is a particular keyword that you need to target in order for search engines to show your website on search results.  It is up to you to choose the keyword you would want to target but you also may want to consider the amount of competition you have that are also targeting that keyword.  If the keyword you are targeting is highly competitive that even authority websites and big budgeted websites are targeting it, then you may have no chance even getting into the first twenty pages of search results.  It is best that you start on keywords that are not highly targeted.

The importance of keywords in SEO can never be underestimated as keywords are the words used by people when searching for something on search engines.  This is basically how users get the most relevant pages over the search key that they want.   For this reason, search engines try as much possible to provide the most relevant search results for the keywords that the user has typed.  This is why if you want to succeed in SEO, you need to target the right keywords for your website.  However, you need to play it right when targeting a keyword as you would not want to run into competition with high profiting websites that have big SEO budgets.

The easiest and free way of doing keyword research for the keyword that you may want to target is through Google’s Adwords Keywords Tool.  Through this keyword tool, you are able to view the average amount of search volume that a set of keyword has as well as the amount of competition that you may have if you use it.  This tool is very helpful that even successful website owners use it.  If you want to succeed in your SEO, you may want to consider using this tool, unless of course you are using a paid keyword tool.

Article Marketing as SEO Strategy

Article marketing is a type of SEO strategy wherein you potentially reach other people through the content you have written.  However, the main purpose of article marketing is to have backlinks going to your site so that you are able to possibly increase the web traffic of your site through your article marketing promotion as well as getting the link to your site viewed by web crawlers so that your website becomes search engine optimized.  Overall, once your website becomes search optimized, you are able to garner more traffic, more sales, and thus more profit.

Article marketing is done by submitting ‘almost-unique’ articles you have written on article marketing submission sites.  These sites accommodate articles that will be posted on their site.  Normally, these sites will have rules regarding the articles you post and that they should still pass their quality control.  However, once you’ve reached up the higher ranks of an article publisher, your works will no longer be at much scrutiny.  The advantage of publishing your articles on article marketing submission sites is that you can publish as many articles you want and as many topics that you can cover.  Of course, the reward to this is that you get a backlink going to your site.

When doing article marketing for the purpose of SEO, it is important that you first cover the topics that are related to your site.  If you cover technology, particularly cellphones, then the articles you submit on article submission sites should also cover cellphones.

Although this is not entirely the principle of article marketing, it is however logical that you write the same genre that your website has.  After all, you will be placing a link going back to your website and it will not seem right if you write about flower arrangements whereas your backlink is going to cellphones.  Also, the people who view your article on the article submission site will almost likely be looking for that type of content.  If they are interested in the content, then the link they follow should also be related.  And if they are really interested, you may even make a sale out of them.

Article marketing is no longer exactly the best way of making your website search optimized.  Due to the number of poor quality contents submitted, some search engine crawlers skip the links from article marketing submission sites.  Nevertheless, there are still people who visit these sites for their simple and easier to understand content.  If you are really interested in doing article marketing, you should look into guest posting as this is also like article marketing, but on independent but good ranking blogsites.