Search Engine Optimization or SEO is the act of making your website visible to web crawlers of search engines so that the website becomes visible in search results. SEO is very important for your website because this bring organic traffic to your site. Of course, with increased traffic means the potential to increase sales, and that increased sales also means increased profit for you. This is what makes SEO very important for every website owner.
When it comes to SEO, there is a particular keyword that you need to target in order for search engines to show your website on search results. It is up to you to choose the keyword you would want to target but you also may want to consider the amount of competition you have that are also targeting that keyword. If the keyword you are targeting is highly competitive that even authority websites and big budgeted websites are targeting it, then you may have no chance even getting into the first twenty pages of search results. It is best that you start on keywords that are not highly targeted.
The importance of keywords in SEO can never be underestimated as keywords are the words used by people when searching for something on search engines. This is basically how users get the most relevant pages over the search key that they want. For this reason, search engines try as much possible to provide the most relevant search results for the keywords that the user has typed. This is why if you want to succeed in SEO, you need to target the right keywords for your website. However, you need to play it right when targeting a keyword as you would not want to run into competition with high profiting websites that have big SEO budgets.
The easiest and free way of doing keyword research for the keyword that you may want to target is through Google’s Adwords Keywords Tool. Through this keyword tool, you are able to view the average amount of search volume that a set of keyword has as well as the amount of competition that you may have if you use it. This tool is very helpful that even successful website owners use it. If you want to succeed in your SEO, you may want to consider using this tool, unless of course you are using a paid keyword tool.